Enhance Your Website's User Experience
The idea of marketing is to deliver a product or service to an intended target audience or market. Considering that most of today's consumers are tech-savvy and avid smartphone users, ignoring the importance of user experience would be marketing suicide. Recent studies showed that an impressive79% of mobile usersadmitted having abandoned a website because the one they visited was too hard to understand, poorly designed, too busy, or too messy to understand how to navigate between items or pages.
User experience optimization is more than just an attractive design. Many psychological concepts are taken into consideration to attract the user’s attention and hack into their expected behaviors. Ideally, a user that is satisfied with your website is most likely to visit your store or shop and stay engaged with your website much longer. The latter increases your visibility in search engines.
Centralizing the navigation allows the user to have only one place where any page can ultimately be found.
Standardizing the form controls including buttons, tabs, and internal links so that the elements flow in natural order as well as avoiding any accidental destructive action.
Enhance visibility to items that require the most attention and promotion.
Address all color combinations as well as font and icon sizes to ensure users with sight problems or mouse accuracy can still use the content without struggle.
Minimize the use of images which leads to slow-loading and high data consumption for mobile users.