Graphic design is a form of expression through visual aid. In a world without graphic design, we would be living in Pleasantville. For those who watched the film, this was an easy reference. For those who didn’t, Pleasantville is a world where dullness rules and individual expression and character is tabooed. Until they are introduced to color. Then life becomes beautiful and enjoyable.

Graphic design can affect modern web design and marketing strategies in a similar fashion. Adding a small but powerful amount of graphic design intervention to a web design enhances the user experience and reduces cognitive friction. In addition, graphic design, when implemented in branding design, it binds your website and brand cohesively so as to form an entire identity for your organization.

Let’s see some examples!

Brand Design spotify
Brand Design Optimization spotify

How did they improve?

  • Sharper design without fading or shadows
  • Compatible with all stitching or cutting machines
  • Isolated brand name improves readibility
Brand Design starbucks
Brand Design Optimization starbucks

How did they improve?

  • Simpler design with less colors
  • Removing the brand name thus making the image more prominent
  • More identifiable at longer distance
Brand Design apple
Brand Design Optimization apple

How did they improve?

  • Removing the brand name allowing the apple to be bigger
  • Simpler and less colors for sharper design
  • Embossed simulation by using several grays
Brand Design dominoes
Brand Design Optimization dominoes

How did they improve?

  • Smaller and simpler overall design
  • Eliminating the unnecessary word Pizza.
  • Isolated brand name improves readibility

Branding extends beyond a logo. A successful branding campaign includes the consistence appearance of your brand in as many places as possible. Some of these include: business cards, banners, complimentary pens and/or gifts, shopping bags, social media profiles, uniforms, and more. Let us discuss your brand design and branding strategy so that we may prepare the necessary file formats and sizes for the right job.

Reach out to us for a free consultation and quote

(717) 945-8132