Graphic design is a form of expression through visual aid. In a world without graphic design, we would be living in Pleasantville. For those who watched the film, this was an easy reference. For those who didn't, Pleasantville is a world where dullness rules and individual expression and character is tabooed. Until they are introduced to color. Then life becomes beautiful and enjoyable.

Graphic design can affect modern web design and marketing strategies in a similar fashion. Adding a small but powerful amount of graphic design intervention to a web design enhances the user experience and reduces cognitive friction. In addition, graphic design, when implemented in branding design, binds your website and brand cohesively to form an entire identity for your organization.

Spotify old
Spotify new

How did they improve?

  • Sharper design without fading or shadows
  • Compatible with all stitching or cutting machines
  • Isolated brand name improves readability
Starbucks old
Starbucks new

How did they improve?

  • Simpler design with fewer colors
  • Removing the brand name thus making the image more prominent
  • More identifiable from a further distance
Apple Inc. old
Apple Inc. new

How did they improve?

  • Removing the brand name allowing the apple to be bigger
  • Simpler and fewer colors for a sharper design
  • Embossed simulation by using several grays
Dominos Pizza old
Dominos Pizza new

How did they improve?

  • Smaller and simpler overall design
  • Eliminating the unnecessary word Pizza
  • Isolated brand name improves readibility

Branding extends beyond a logo. A successful branding campaign includes the consistent appearance of your brand in as many places as possible. Some of these include: business cards, banners, complimentary pens and gifts, shopping bags, social media profiles, uniforms, and more. Let us discuss your brand design and branding strategy so that we may prepare the necessary file formats and sizes for the right job.

Here is some of our own graphic design work

Caffeinated Sloth
Valkyrie Fitness
Cheap Removal
PD Dresses
Blue Belt Mafia

Reach out to us for a free consultation and quote